What happened to the Arts and Cultural Industries Association of Manitoba? We’re still here! We changed our name to Creative Manitoba, but we continue to provide the same professional development, mentorship and networking opportunities for artists and cultural workers across Manitoba.

We offer a range of services for artists and cultural workers—from business skills development to youth mentorships and Indigenous programming to a creative coworking space. While our programs run near to capacity, many people were unaware of the scope of our work and of the programs offered. Over the past three years, our board and staff have worked diligently to streamline our strategic goals and communication plans. The rebrand consists of four key upgrades: a new name, logo and tagline, along with a new and improved website.

The purple in our new logo symbolizes creativity. It is also the colour of Manitoba’s official flower, the prairie crocus. The crocus shape is similar to that of paintbrush bristles, reinforcing Creative Manitoba’s support of the arts sector. Use of a circle shows Creative Manitoba’s work as a uniting element to connect various creative communities. The three crocus petals symbolize Creative Manitoba’s work to strengthen, represent and connect Manitoba’s creative communities.

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