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Digital Marketing for Media Webinar Series
December 1, 2020 - December 31, 2020$25 – $85
The National Screen Institute has partnered with Annelise Larson of Storypreneurs Unite to bring you a wonderful new digital marketing webinar series. The eight-part series aims to help creators find and engage an audience for their projects. It’s affordable (like, really affordable), you can do it at your own pace and it will give you everything you need to put together a digital business or marketing plan.
Here, Annelise introduces the series.
Everyone needs a digital strategy
To be fair, everyone has needed a digital strategy for their film, web series, television show or any creative work for a very long time now. But COVID-19 has made this more obvious than ever before.
More time and attention are now spent online; more people understand how to watch a livestream or get video on demand, and more filmmakers and creators are putting their work online.
This is a time of great opportunity, but also great competition. To stand out, you really need an edge: strategic thinking grounded in an understanding of specific audiences and an entrepreneurial approach. AKA, you need to become a storypreneur.
The power of audience-led strategic thinking
The great opportunity of the internet is that it gives filmmakers and other creatives so many tools to better understand and connect with their audience.
Your audience can help spread the word, pay for your creative work and help you achieve many other amazing things. Your audience is specific and the more you can understand what they care about and where they spend their time and attention, the greater your chance of success. Research them. Find them. Lurk and learn from them. This is the basis of your digital strategy.
Don’t know how to start? Well, you’re in luck.
Storypreneur training from Annelise Larson and NSI
For a number of years, I ran an online course called Becoming a Storypreneur for filmmakers and other media storytellers from Canada and Europe. It was intense. It was expensive. And it didn’t reach enough people.
Inspired by this course, I am excited to launch a webinar series in partnership with the National Screen Institute. It includes eight lessons, the first four of which were just released.
Half of the profits from this online course will go to NSI to help support their important training initiatives.