PLATFORM centre is pleased to announce the exhibition Hypermarket Rupture featuring new work by Jean Borbridge (MB), one of our 2020 PLATFORM Photography Award Winners. The show runs from 19 March – 17 April, 2021. Currently the gallery is open by appointment. Please note, 5 people will be allowed in the gallery at one time. When visiting us PLATFORM asks you wear a mask, maintain social distancing and to stay home if you are feeling sick. Please email us at firstname.lastname@example.org to schedule a viewing appointment. PLATFORM is a barrier-free venue. Please visit here for more information.
Hypermarket Rupture, brings to surface the fallacy spectacle surrounding the objects we passively worship and desire. Commodities: Bodies, cars, whipping cream and baked beans, tinfoil carry stories, relationships and labour — but are veiled/erased via commodity fetishization. Rupturing the illusion/representation/spectacle of reality through images, video and installation, Borbridge points to the questions of how working-class solidarity can subvert the erasure of unseen labour, as well as the relationship between the objectifications of bodies in relation to objects. Further questioning of untold narratives arise through the material manipulation of images and the cross contamination of organic and synthetic materials within a hyper real installation.
BIOGRAPHY – Jean Borbridge is a queer multimedia artist based out of Treaty 1, otherwise known as Winnipeg, Manitoba. In 2019, she received her Bachelor of Fine Arts Honours through the University of Manitoba. With a focus on painting, photography, video and installation she works to understand the illusion and spectacle of images and the relationship between the commodification of objects and bodies and the fallibility of such endeavors. She is the recipient of the 2020 Platform Photography Award and is a mentee in the 2020/2021 MAWA Foundational Mentorship Program. She is currently the Education Coordinator at the University of Manitoba School of Art Gallery.
EXHIBITION | 19 March – 17 April, 2021