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Online – Proving Your Impact Through the Power of Story

November 4, 2020 - November 12, 2020


*This workshop runs November 4 and 12 (Readings and some coursework is required between online sessions)

Storytelling is identified as one of the essential competencies required of today’s non-profit leaders. In this workshop participants learn to use stories to build strong connections, to engage their team, their funders and their clients, and to call more people to action. You will get hands-on practice, listen to great examples of powerful storytelling, and take away tools that will help you shape stories for different audiences. This workshop is required to complete Volunteer Manitoba’s Emerging Leaders Program.

Learning Objectives:

Identify the basic building blocks of an impactful story structure

Demonstrate concrete ways to make stories memorable and actionable

Identify, develop and practice telling two stories that relate to a specific goal or audience you need to connect with in your work (for example, help seekers, community members, policy makers, funders, media)

List tips and techniques for increasing your organization’s ‘story bank’


Cate Friesen is the driving force of The Story Source. She’s a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer.

Cate, along with David McLeod, led the Power of Story training for The Winnipeg Foundation’s highly successful professional development program, Fast Pitch 2018.

Before she launched The Story Source, Cate worked at CBC and led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls. She also co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit.


November 4, 2020
November 12, 2020
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