The Director of Marketing & Communications is a senior leadership role responsible for shaping and executing PTE’s marketing, communications, and audience development strategies. Reporting to the Managing Director and working in close partnership with the Artistic Director, this role drives earned revenue growth, strengthens brand visibility, and deepens audience loyalty. The successful candidate will bring both big-picture strategy and hands-on execution, leading a small but dynamic team while collaborating across departments to ensure alignment between patron revenue generating initiatives.
RESPONSIBILITIES:
MARKETING & COMMUNICATIONS
– Develop and implement comprehensive marketing and communication strategies aligned with PTE’s artistic and revenue goals.
– Plan and oversee every aspect of marketing/ticket sales campaigns, including the subscription campaign, student matinees and special events.
– Oversee creation of ticket sales revenue forecasts and marketing expense budgets.
– Develop specific sales and marketing plans and strategies.
– Work collaboratively with Patron Services Manager and Director of Development looking for synergies across function and coordinate resources to maximize efforts.
– Leads the development of all marketing copy for print, advertising, web and digital campaigns.
– Coordinate house program development.
– Manage relationships with external agencies and stakeholders.
– Lead survey and research initiatives.
EVENT SUPPORT
– Lead popular Wine Wednesday pre-show events (once per subscription production).
– Participate in development and volunteer events through lead up and day of onsite support.
QUALIFICATIONS/REQUIRED SKILLS:
– Five+ years of progressive marketing and communications experience, ideally in arts, culture or live entertainment.
– Demonstrated success in revenue-driven marketing strategy.
– Strong understanding of patron loyalty and subscription models.
– Exceptional writing, storytelling, content development, editing and communication skills.
– A strong knowledge of how to effectively segment marketing, customize campaign, predict trends and evaluate the success of programs.
– Experience in developing and managing budgets and ticket generated revenue forecasting.
– Experience in digital marketing, CRM’s, email marketing and website management.
– A passion for theatre and the performing arts.