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Catherine Metrycki: Simple ways creativity can bloom

September 29, 2023

Explore the simple ways your creativity can bloom!

Join us on Friday, September 29, 2023 at 8:15am at Launch Co-Working Space (167 Lombard) to explore this month’s CreativeMornings theme of SIMPLICITY.

We are excited to welcome our speaker Catherine Metrycki, the Founder and CEO of Callia, the new best experience sending flowers and gifts across Canada.

Catherine started Callia in 2017; today, venture capital-backed Callia delivers in more than 55 cities. Their commitment to a seamless, delightful experience has won a loyal following of customers based on a simple recipe: high-touch online ordering, limited high-quality seasonal options, perfect delivery, and a signature blue box. Callia was featured on CBC Dragons’ Den in both 2019 and 2021, and was named the 44th fastest-growing company in Canada through the Globe and Mail’s Top Growing Companies in 2021 and 2022. Most recently, it was also recognized by the Great Place to Work certification program as one of the Best Workplaces in Canada.

Catherine sits on the board of the Manitoba Technology Accelerator and is a mentor through the Start-Up Visa program, bringing entrepreneurs from around the world to Manitoba. She is passionate about coaching and development, both within the business community and in the pool, as a water polo coach. She has taught Sales and Marketing at the University of Manitoba and Red River College. Catherine is proudly born and raised in the Prairies and holds a Bachelor of Commerce (Marketing) from the University of British Columbia. She is also the proud mom of a one-year-old, her “second” child after Callia!

September’s Theme is Simplicity.

In the design traditions of Scandinavian and Japanese minimalism, the paring down of possessions creates a greater sense of tranquillity and ease. Simplicity invites us to imagine how rich we might feel when we make do with less.

But put another way, what if we imagined simplicity not in terms of absence but essence? In a world of confounding variables, layers of additional nuance and context, and the mind-boggling complexity of systems upon interdependent systems, simplicity drives us to get to the deep core of the matter. The etymological root of simplicity refers to a single, indivisible nature. The heart unifies the whole.

Where can you exercise restraint and streamline excess? How will you find clarity amidst chaos?

Our Gothenburg chapter chose this month’s exploration of Simplicity and Jessica Jämting illustrated the theme.


September 29, 2023
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Launch Co-Working Space
167 Lombard Street
Winnipeg, Manitoba R3B 0V3 Canada
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