CreativeMornings | The Creative Crossroads: Choosing Abundance Over Scarcity with Roberta Landreth

Join us on April 25 at Launch Co-Working to hear from Roberta Landreth, JUNO award winning graphic designer of music album covers and posters (and proud RRC Polytech graduate). Roberta will explore the CreativeMornings global theme of CROSSROADS! Doors open at 8am for networking and breakfast. Our event is free and everyone is welcome!

As a freelance designer, you might think that the most significant crossroads are the moments when you leave the structure and security of your day job to become an entrepreneur. Or maybe when you choose where to direct your focus when it comes to client work. These choices are important, however, the most important creative juncture is one you must face every day—the choice between an abundance mindset and a scarcity mindset. This is a decision you make continuously, and it’s just as important to hone as your craft itself. An abundance mindset is crucial for navigating the challenges you face as a creative. It’s the mindset you need every time imposter syndrome creeps in, when you worry you’ll never land another gig, or when you fear your creative well will run dry. It’s the choice you face when you start comparing yourself to others instead of celebrating their wins or choosing to collaborate. The abundance mindset is choosing to believe that creativity is an infinite resource, just as boundless as your own capacity to imagine. If you can train yourself to embrace abundance, your creativity becomes truly limitless.

MEET OUR SPEAKER: Roberta Landreth

For nearly a decade, Roberta has had the pleasure of collaborating with many fabulous and eclectic clients. Roberta is a Winnipeg born, multiple-award-winning, graphic designer, working primarily in the music industry. Her designs are widely celebrated, notably earning a JUNO, four WCMAs, and two Covenant Awards . In March of 2022 Roberta was nominated for her second JUNO award. Roberta has now worked on the album artwork for over 200 albums, on posters, merch and other graphics with artists such as The National. Natalie MacMaster, Big Wreck, Ani Difranco, Luke Combs, Jully Black, Serena Ryder, the Bros. Landreth William Prince, Dan Mangan and many many more.

Though best known for collaborations with artists, her diverse and eclectic portfolio also includes branding and identity work for multiple music festivals and conferences, consulting for corporate advertising campaigns, and artwork for book covers and wine labels.

Roberta credits the music scene in Winnipeg to finding happiness and fulfillment in her work, “it’s a vibrant, close-knit community where we all support each other creatively. This city is passionate about the arts and I feel extremely thankful to be a part of it.”