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Research Findings & Workshop Opportunities

March 9, 2023 - March 10, 2023


Manitobans for the Arts has done the most comprehensive survey of arts audiences in the province, and we want to share it with you.

We asked Probe Research to poll more than 1,100 Manitobans to understand how they’re engaging with the arts these days and what might nudge them to buy an extra ticket or spend an afternoon at the museum or gallery.

Manitobans for the Arts commissioned this research to support you, to give you some data and tools to help you make better marketing and programming decisions and to bring your work to new audiences. This is the kind of market research most arts groups can’t afford on their own, but that can be a powerful guide forward after a confusing couple of years.

Want to know more? Want to know what to actually DO with this data? Manitobans for the Arts is hosting four sector-specific workshops in March to help you translate the data into action to reach new audiences.


Mary Agnes Welch, Probe Research

Debra Fehr, Relish Branding


Performing Arts: Thursday, March 9, 9 am-10 am

Music: Thursday, March 9, 10:30 am-11:30 am

Museums and historic sites: Friday, March 10, 9 am-10 am

Visual arts and galleries: Friday, March 10, 10:30 am-11:30 am

Here’s how to register for the workshops and get the full Probe survey report:

  • I’m a member of Manitobans for the Arts and just want the full report: email
  • I’m a member and want BOTH the full survey report AND to attend a workshop: signup link.
  • I’m a non-member and want to join Manitobans for the Arts and get the full report: become a member.
  • I’m a non-member and want BOTH the full survey report AND to attend a workshop: signup link.

This research is funded by Manitoba Foundation for the Arts, and we appreciate their continuous support for the arts and culture sector.

Any questions? Email Manitobans for the Art’s general manager, Oyindamola Alaka, at

Hope to see you at the workshops!


March 9, 2023
March 10, 2023
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Manitobans for the Arts
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