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About the HSC Foundation

Health Sciences Centre Winnipeg is a Shared Health Facility and is Manitoba’s hospital with specialized support for trauma, neurosurgery, burn, transplant, and psychiatric health.

The Health Sciences Centre Foundation (HSC Foundation) rallies individual, corporate, and institutional donors in support of HSC Winnipeg—Manitoba’s hospital. In partnership with donors since 1976, the HSC Foundation has raised over $255 million to support the important work of HSC Winnipeg. By inspiring Manitobans to donate, the HSC Foundation enhances patient care and accelerates innovation at HSC through the acquisition of state-of-the-art technology, the development of new clinical spaces, and the promotion of groundbreaking research. Through specific, timely, and essential investments, the HSC Foundation helps to deliver tomorrow’s health care, today.

We don’t just meet the standards. We reimagine them. With bold creativity and unwavering determination, we strive to make health care more advanced, more compassionate, and more accessible for all Manitobans.

Now is a defining moment in the Foundation’s journey. This year, we proudly celebrate our 50th Anniversary—a remarkable milestone that reflects five decades of impact, generosity, and community support. Building on the momentum of our refreshed strategic plan launched last year, we are focused on advancing our vision, strengthening our impact, and shaping an even brighter future for the Foundation and those we serve.

At the core of the HSC Foundation is a passionate, imaginative, and supportive team. From visionary strategists to compelling storytellers, every member brings unique strengths and a deep commitment to changing lives. Our culture thrives on collaboration, ingenuity, and kindness—where ideas are championed, support is steadfast, and success is shared. This dynamic environment sparks innovation and sustains momentum, anchoring an organization that leads with purpose and heart.

We’re building something extraordinary. Joining our team means helping shape a bold future—transforming the HSC Foundation from a local leader to a national force, and ultimately, a globally recognized institution.

Position Summary

The Multimedia Content Specialist is a creative storyteller responsible for bringing the Health Sciences Centre Foundation’s mission to life through compelling video, photography, graphic design, animation, and digital content. Working closely with the Manager of Digital Marketing, this role produces high-quality multimedia assets that strategically align with organizational goals, and engage donors, patients, health care professionals, and the community across digital channels.

This position plays a key role in showcasing the impact of donor support by capturing authentic stories, producing campaign content, and creating visually engaging materials that strengthen the Foundation’s brand and drive fundraising, awareness, and community engagement.

Key Responsibilities

The Multimedia Content Specialist will be a versatile content creator whose assignments will include, but not be limited to:

Multimedia Production

– Produce and edit high-quality videos for fundraising campaigns, donor stewardship, social media, website, events, and internal communications.

– Capture professional photography at Foundation events, cheque presentations, and for a wide variety of marketing collateral as needed.

– Edit video content for multiple platforms, including short-form social media, YouTube, presentations, and donor events.

– Organize and maintain digital media assets, including photography, video, and graphic files.

Creative Content Development

– Translate campaign strategies into engaging visual, thumb-stopping content that supports fundraising and marketing objectives.

– Develop and execute content for social media, digital advertising, e-blasts, web, print collateral, and the Donor Celebration Centre—an electronic photo installation at HSC Winnipeg.

– Conduct on-camera interviews with patients, clinicians, researchers, and HSC Foundation representatives.

– Work closely with the department to visually complement written stories.

– Ensure all creative work aligns with HSC Foundation brand standards.

– Adapt creative assets into multiple formats and sizes for different channels.

– Maintain sensitivity and professionalism when working in a hospital environment while respecting the Personal Health Information Act (PHIA).

Digital Marketing Support

– Produce strong short-form copy with an understanding of platform-specific writing.

– Create and post social media and website content.

– Continuously explore new content trends and creative approaches, helping keep our social channels fresh, relevant, and engaging while ensuring all content reflects our brand and mission.

– Monitor social media accounts, engage with audiences where appropriate, and flag comments, questions, or emerging issues requiring follow-up or escalation.

– Optimize content for web performance and platform requirements.

– Maintain photography, video, and lighting equipment.

– Coordinate freelancers or external production vendors when required.

Qualifications & Experience

– Diploma or degree in Multimedia Production, Digital Media, Communications, Marketing or a related field.

– 3–5 years producing professional multimedia content.

– Experience creating content for digital marketing and social media.

– Experience in creating branded style templates for social media content.

– Experience photographing and filming events.

– Experience editing video for multiple platforms.

– Experience working with nonprofit organizations, health care, or fundraising is considered an asset.

– Equivalent combinations of education, training, and experience will also be considered.

Technical Skills

Proficiency with:

– Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, InDesign)

– Professional DSLR or mirrorless camera systems

– Lighting and audio equipment

– Video editing workflows

– Photography editing

– WordPress

– Canva

– Microsoft Office

Core Competencies

The successful candidate will demonstrate:

– Exceptional visual storytelling abilities

– Strong creative thinking

– Excellent attention to detail

– Strategic and collaborative mindset

– Outstanding organizational skills

– Ability to manage multiple priorities simultaneously

– Strong interpersonal and interviewing skills

– Adaptability in fast-paced environments

– Self-motivation and initiative

– Sound judgment when working in sensitive health care settings

Application Deadline: August 12, 2026

Please submit a cover letter, resume, salary expectations and a portfolio of your work that includes photo, video, and writing samples to HR@hscfoundation.mb.ca by August 12, 2026.

Shortlisted candidates will be asked to complete a timed writing test.

HSC Foundation is an inclusive agency. We are strongly committed to hiring a diverse staff and believe all backgrounds and perspectives bring value to our relationships, work and clients. We do not discriminate on the basis of race, colour, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by provincial or federal law.

We are committed to providing an accessible experience and an inclusive work environment, beginning with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please contact the HR Generalist at 204-515-3846 or by email at hr@hscfoundation.mb.ca. All information received in relation to accommodation will be kept confidential.