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Join Erica Daniels, the founder of Kejic Productions, in this two-part series, as she walks you through the steps of starting your own production company and perfecting your pitch.

For any filmmakers whose dreamt of making a living from the moment they’ve picked up a camera , starting a production company can come across as an overwhelming task, and it’s difficult to know where to begin. There are so many elements involved and so many different things to consider, that your focus can be lost. Erica will share all the things she wished she’d known at the beginning of her journey, to help make your adventure easier.

The term ‘film production company’ is a broad term, so it’s important to make sure you know what kind of production company you’re going to create. A production company is responsible for the physical creation of video content like films, documentaries, and commercial videos. Usually, production companies produce two types of projects: content they develop themselves using their own creative team, and content they’re hired to produce for clients.

Erica will guide you through the process of what you need to get started. Help you define what your company’s niche market will be, what the vision for your company is, what stories you want to tell, or services you want to offer, how to make a business plan, what legalities you need to get in place, how to register your company, how to seek out funding, how to build a team, how to source equipment, how to market, brand and make a successful pitch.

Each person’s idea for a production company is different. Remember that you and your production company will walk it’s own path. Erica wants to make sure you won’t walk alone.


Thursday , Feb 9, 2023   6pm-8pm

Thursday , Feb 16, 2023  6pm-8pm

Acceptance into this program is by application. The application is at the bottom of this form, and will require you to submit a project treatment max 2 pages, OR a short video example of your work max 5 minutes, OR a link to your website/vimeo page/or WeTransfer download page. If you are submitting a WeTransfer link, please direct it to

Applications Open – Tuesday Dec 20, 2023

Applications Close  – Applications are now closed.

Applicants will be notified of their acceptance into the program by 6pm – Tuesday Feb 7, 2023. (TBD if program will be held online or in person)

Successful applicants will be required to be a member of Creative Manitoba. Memberships can be purchased here, for as low as $15 per year.

Course Fee:

$20 + Creative Manitoba Membership.

Payment for the Production series and Creative Manitoba Membership purchase required upon acceptance into the program.

We value diversity in our workshops. Priority will be given to Indigenous peoples, racialized peoples, persons with disabilities, and 2SLGBTQ+ peoples are encouraged to self-declare and apply.

Our goal is to leave no artist behind due to financial hardship or underemployment. If you require a course subsidy/bursary please follow this link to fill out a bursary request form.

Erica Marie Daniels is Cree/Ojibway from Peguis First Nation. She is a proud mother, a multi-award winning documentary filmmaker and entrepreneur. Erica established her media company, Kejic Productions, in 2017 and became a full time entrepreneur fulfilling her passion to share the stories of her community. She started her journey through a program called Just TV, a multimedia program for at-risk youth in the inner city of Winnipeg. Through this program, Erica was able to better her life and gain extensive skills in the media industry.

Along with her passion for storytelling, is her passion to work with Indigenous youth in her community by reconnecting them to their culture and identity. Erica currently runs a cultural program at the Broadway Neighbourhood Centre and mentors youth in video production. The beauty of her culture continuously inspires her work and motivation of sharing knowledge of her elders for future generations.

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