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Festival and Event Management Masterclass with Paul Gudgin

Members receive discounts on Creative Manitoba courses, classes and workshops.

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Masterclass Day 1
 October 5, 2023
 9:00 am - 4:00 pm Masterclass Day 2
 October 6, 2023
 9:00 am - 4:00 pm
We're sorry, but all tickets sales have ended because the event is expired.

Creative Manitoba is thrilled to welcome Paul Gudgin back to lead us through his Festival and Event Management Masterclass!


The Festival and Event Management Masterclass is an intensive two day program designed to inform and inspire anyone involved in the business of creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples to increase participant’s knowledge and improve their events. It includes sessions on key tasks and challenges for event organizers such as Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  This course is sure to have a positive impact on each participant’s approach to festival and event management.

The Masterclass will be held in person at Creative Manitoba on Oct 5th and 6th, 2023. Space is limited!

The Schedule

Day 1
Festivals and Events in a Post-CovidWorld
People and Partnerships
Sponsorship and Fundraising
Festivals, Tourism and Destination Branding

Day 2
Festival Marketing
Venues and Festival Infrastructure
Working with the Media
Festivals – Impact and Evaluation

The class also provides opportunities for valuable one-on-one time with the course instructor, giving a chance to focus on issues of specific interest to each individual participant.

Who Should Attend
Festival and Event Managers
Culture and Event Consultants
Festival and Event Funding and Support Agency Managers
Festival and Event Board Members
Municipal Event and Culture Managers
Tourism and Economic Development Managers

What Is Included
2 Days MasterClass Tuition
Continental Breakfast on both days
Light Lunch on both days
Course Materials including the MasterClass Course Handbook
Post Course Resources

Special Member price

$325 Early Bird-Before Sept 6     $400 Post deadline-after Sept 6     $300 for more than one person from the organization or rural member

Non-member price

$395 Early Bird-Before Sept 6    $475 Post deadline-after Sept 6      $350 for more than one person from the organization


The Instructor Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Fringe Festival. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and eventmanagement being appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by many organisations including the British Council, Events Tasmania, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.

This valuable course provides attendees with a unique opportunity to work with one of the world’s leading festival and event management professionals.

Global Reviews A selection of comments from Masterclass taken from post-course evaluations.

Stockholm- “The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate crash course in festival management!” – City of Sodertalje

Copenhagen – “I’m happy I participated in this class. It gave me new energy and inspired me to think about my own events and projects from another perspective – because sometimes you can get stuck in your own way of doing things and then it’s good to get new input.” – bazART, Center for Arts & Interculture.

Helsinki – “Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious.” – Culture Export Management and PR Lounge

Bergen – “The course was well planned and insightful. Paul has loads of experience, is confident in himself, yet informal and easy to talk with, and great at involving the participants. I would recommend the course both for learning and motivational purposes.” Nordland Music Festival

Melbourne – “Amazing ideas to not only reinvent my events, but also reinvent our town.” – Rural City of Wangaratta. 

Masterclass Day 1
 October 5, 2023
 9:00 am - 4:00 pm Masterclass Day 2
 October 6, 2023
 9:00 am - 4:00 pm


245 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S6

We're sorry, but all tickets sales have ended because the event is expired.

Cancellation policy

Creative Manitoba reserves the right to cancel or postpone any event where a minimum registration level has not been met. Participants registered for an event that is cancelled by Creative Manitoba will receive a full refund.

Registrants may cancel up to one week before the event to receive a full refund. No refunds will be issued to registrants who cancel within one week of the event start date. No refunds will be issued for registrants who do not attend.

Substitute participants are allowed in most cases, but not all. Please check with us ahead of time if you wish to send a substitute participant by calling 204-927-2787.

It is our intent that Creative Manitoba programs and events foster a supportive, nonthreatening environment for everyone to participate and share in - regardless of gender, ability, ethnicity or cultural differences. We ask that you please be welcoming and respectful of world views that differ from your own.

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