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Festival & Event Management Master Class

Members receive discounts on Creative Manitoba courses, classes and workshops.

Become a member

Day 1
 April 12, 2018
 10:00 am - 4:30 pm Day 2
 April 13, 2018
 10:00 am - 4:30 pm
We're sorry, but all tickets sales have ended because the event is expired.

Registration deadline:
Early bird: March 26, 2018

Final deadline: April 6, 2018

Date(s): April 12 and 13, 2018
Time: 10:00 am to 4:30 pm

$400 if paid by March 26, 2018

$450 if paid after March 26, 2018
$300 single day
Price includes tuition, tea and coffee, and course handbook

The Festival and Event Management Masterclass is an intensive two day program designed to inform and inspire anyone involved in the business of creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples to increase participant’s knowledge and improve their events. It includes sessions on key tasks and challenges for festival organizers such as Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.

Who should attend:

  • Festival and Event Management Professionals
  • Arts and Event Consultants
  • Festival and Event Funding and Support Agency Managers
  • Festival and Event Board Members
  • Tourism and Economic Development Managers
  • Event Management Students and Graduates
  • Please note, this course is eligible for credit at University of Winnipeg’s Manitoba Arts and Cultural Management Certificate Program.


Day 1

  • Festivals and Great Festival Destinations: Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment.
  • People and Partnerships: Looks at how effective festival organizations manage themselves, their relationships with stakeholders and collaborations with partners.
  • Programming: The key to the success of any festival is the strength of the program. This session explores a number of successful programming approaches.
  • Sponsorship and Fundraising: This session considers how to approach sponsors and explores other ways of generating valuable income.
  • Festivals, Tourism and Destination Branding: This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

  • Festival Marketing: This session examines a number of successful marketing approaches adopted by leading festivals.
  • Venues and Festival Infrastructure: This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully.
  • Working with the Media: Every festival needs good press coverage and this session considers how best to achieve this aim.
  • Festivals – Impact and Evaluation: This session considers how festivals should look to maximize and evaluate their impact economically, socially and culturally.

Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets.

Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University.

Paul has been engaged to deliver training by a host of organizations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.

Day 1
 April 12, 2018
 10:00 am - 4:30 pm Day 2
 April 13, 2018
 10:00 am - 4:30 pm


245 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S6

We're sorry, but all tickets sales have ended because the event is expired.

Cancellation policy

Creative Manitoba reserves the right to cancel or postpone any event where a minimum registration level has not been met. Participants registered for an event that is cancelled by Creative Manitoba will receive a full refund.

Registrants may cancel up to one week before the event to receive a full refund. No refunds will be issued to registrants who cancel within one week of the event start date. No refunds will be issued for registrants who do not attend.

Substitute participants are allowed in most cases, but not all. Please check with us ahead of time if you wish to send a substitute participant by calling 204-927-2787.

It is our intent that Creative Manitoba programs and events foster a supportive, nonthreatening environment for everyone to participate and share in - regardless of gender, ability, ethnicity or cultural differences. We ask that you please be welcoming and respectful of world views that differ from your own.

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