Arts Fundamentals: SEO and Google Analytics with Alyson Shane

Thursday, November 7
Alyson Shane from Starling Social will teach you how to move up in Google search results and attract more customers with your website.

Members receive discounts on Creative Manitoba courses, classes and workshops.

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Presented in partnership with Manitoba Music.

Search Engine Optimization (SEO) is the strategy of setting up your website so it earns as much “free” traffic from search engines like Google as possible.

By optimizing for SEO, you can increase organic (unpaid) traffic to your website, and help make sure that the visitors arriving on your page are the people who are looking to work with or buy from you.

This workshop will cover the 9 things you need to know about SEO, including:

  1. Search + SERP
  2. Mobile’s rising role in SEO
  3. Search intent + the SEO funnel
  4. Ranking factors
  5. Smart link-building strategies
  6. The key to keywords
  7. Titles, tags + descriptions
  8. Site indexing
  9. How to give Google what it wants

 

Instructor: Alyson Shane

Alyson Shane is a writer and business owner from Winnipeg with 17 years’ experience publishing content online. She owns two companies: a digital marketing company called Starling Social, and a startup that automates social media promotion for events called HeyAlfa.

A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.

When not volunteering or working, you can typically find her gardening, riding her bike, or hammering away at her laptop over a pint of local craft beer.

  • November 7, 2019
    6:00 pm - 9:00 pm

Cancellation policy

Creative Manitoba reserves the right to cancel or postpone any event where a minimum registration level has not been met. Participants registered for an event that is cancelled by Creative Manitoba will receive a full refund.

Registrants may cancel up to one week before the event to receive a full refund. No refunds will be issued to registrants who cancel within one week of the event start date. No refunds will be issued for registrants who do not attend.

Substitute participants are allowed in most cases, but not all. Please check with us ahead of time if you wish to send a substitute participant by calling 204-927-2787.

Venue:  

Address:
245 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S6