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Sponsorship Engagement: Strategies for Rural Arts and Cultural Events

Members receive discounts on Creative Manitoba courses, classes and workshops.

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 June 25, 2018
 10:00 am - 4:00 pm
We're sorry, but all tickets sales have ended because the event is expired.

Photo: Hilary McDonald. Flin Flon Culture Days, 2017. 

Registration deadline EXTENDED: June 20, 2018 (Registration mandatory)
Date: June 25, 2018
Time: 10 am to 4 pm
Price: Valued at $150, this workshop is offered free of charge and is exclusively for rural arts and cultural event organizers (more than 35km outside Winnipeg).

Creative Manitoba encourages participants to become rural members for only $15 a year.

Lunch is included. Please note, participants with food allergies and special accommodation needs should notify Carol Finlay at

In partnership with Culture Days Manitoba, this session is for rural arts and cultural event organizers looking to engage corporate sponsors.

  • Learn about sponsorship from expert Chrystal Robert-Macey.
  • Connect with other rural event organizers over a provided lunch and facilitated sharing opportunities throughout the day.
  • Hear how Culture Days can support your events from Manitoba’s Culture Days Event Coordinator, Kurt Tittlemier.
  • Brainstorm and engage in small group work. Come prepared to talk about your organization and events for which you are seeking sponsorship!

In the workshop you will learn:

  • The current status of sponsorship in Canada and locally
  • Industry terminology
  • Seeking sponsorship and the discovery session model
  • Tactics for prospecting potential sponsors
  • What non-profits have to sell for sponsorship inventory and what is considered valuable to sponsors
  • The importance of using sponsor activation tactics in sponsor discussions and proposals
  • How to maintain long-term sponsor relationships


Chrystal Robert-Macey, B.Ed. is the Owner and Principal Consultant of The Sponsorship Experience – a unique and innovative consulting venture offering a diverse array of specialty services in the Sponsorship field.  Prior to opening up her own consulting firm, she spent the majority of her career working for Manitoba Lotteries Corporation; most notably as the Director of Community Support & Partnerships with hands-on responsibility for all of their community investment programming.  Under Chrystal’s tenure in Senior Management she was one of the primary architects of all major programs falling under this area.  These programs were built on four fundamental pillars: Sponsorship, Partnership, Volunteerism, and Charitable Giving. As a consultant her core services include Valuations of Inventory; Development and Negotiation of Sponsorship Agreements; Internal Facilitation & Training;  Development of Strategic Sponsorship Policy, Goals and Objectives; Program Development Plans; and Activation Planning and Implementation Support.  She has a diverse client base including sponsors and sponsees; public and private sector clients; as well as profit and not-for-profit organizations.

 June 25, 2018
 10:00 am - 4:00 pm


245 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S6

We're sorry, but all tickets sales have ended because the event is expired.

Cancellation policy

Creative Manitoba reserves the right to cancel or postpone any event where a minimum registration level has not been met. Participants registered for an event that is cancelled by Creative Manitoba will receive a full refund.

Registrants may cancel up to one week before the event to receive a full refund. No refunds will be issued to registrants who cancel within one week of the event start date. No refunds will be issued for registrants who do not attend.

Substitute participants are allowed in most cases, but not all. Please check with us ahead of time if you wish to send a substitute participant by calling 204-927-2787.

It is our intent that Creative Manitoba programs and events foster a supportive, nonthreatening environment for everyone to participate and share in - regardless of gender, ability, ethnicity or cultural differences. We ask that you please be welcoming and respectful of world views that differ from your own.

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